JetBlue’s “All You Can Jet pass“, which offers unlimited flights from September 8 to October 9 for just $599, was sold out 36 hours before the publicized deadline. Some thinks that Twitter was to “blame”. I disagree.
Now did Twitter speed up the process? Probably. But it’s just hard for me to believe that a remarkable deal like that wouldn’t somehow find its way through the Web, with or without Twitter.
Businesses tend to believe that with the Internet and Web 2.0, things spread wider, further and faster than ever. So they put their focus on the “how’s”.
“How can we get more followers?”
“How can we make sure our emails don’t go into the spam filter?”
“How can we more effectively communicate with your customers?”
But I think they are missing something. Here is the complete statement: with the Internet and Web 2.0, only things worth spreading spread wider, further and faster than ever.
Maybe next time in your meeting, you should ask the following questions instead:
“Why should our customers follow us?”
“Why should people forward our emails to their friends?”
“How much attention do we deserve, really?”
“Can we actually compete with Youtube, Facebook, Twitter, Flickr, etc.?”
Related posts: