Businesses who expect overnight success by simply joining Facebook or Twitter are bound to be disappointed.
Social media is merely a better and different way of talking with your customers.
Remember when emails first came out? They are way better than snail mail, aren’t they? But I am sure back then, businesses had doubts and resistance about using emails. After all, it involved investing time, money and resources. They wanted proof that emails would somehow bring profit, when the two aren’t really related.
I think you should treat “social media” the same way. Whether your boss likes it or not, it’s becoming part of people’s lives. You could choose to join now, or 2 years from now. Either way, people are using it to communicate. Whether you are there to participate or not won’t really make any difference, except maybe for your company.
At the end of the day, how you are sending out your messages isn’t nearly as important as the messages themselves.
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