Do you treat your customers like toothpaste? You know, try and squeeze every bit of usefulness out of them and dispose them the minute they stop functioning. Within seconds after a new acquisition, you stop thinking or talking about them. The ultimate commodity: use them, then forget them, and repeat again tomorrow.
I am not suggesting that you see your customers as blood relatives, but at the very least, consider treating them like your car. Put gasoline in them every week; change the oil every 3,000 miles; pay for a maintenance job every once a while. Understand that a little investment goes a long way, even on the days you don’t need to use them. Take good care of them, and they will return the favor — makes everyone happy.
Reminder: shopping for new cars are both time consuming and expensive. Do it only when you can afford it.
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I have seen company that treats employee like toothpaste, and the result? Constantly changing staffs, and the worst? Without any training. No wonder business goes down and the upper management is wondering why?