Fact: Japan makes the world’s most advanced cellphones, by a wide margin.
A little perspective? Their phones had: e-mail capabilities in 1999, camera phones in 2000, third-generation networks in 2001, full music downloads in 2002, electronic payments in 2004 and digital TV in 2005.
The first generation of iPhone was launched in June of 2007.
Fact: They can’t reach the global market.
Sony Ericsson, their biggest cellphone manufacturer, had a 6.3% global market share in Q1 2009, well behind Nokia of Finland, Samsung Electronics and LG of South Korea, and Motorola of Illinois.
Fact: They are no iPhone.
While only holding 1% of the industry total unit sales in Q1 2009, Apple’s share of cellphone industry profits clocked in at approximately 20%.
They believe that the problem is the software; I think the problem is the marketing.
As do most other high-tech companies, they conduct extensive market researches, follow the latest trends, and invent new features everyday. At the very core of their business, the focus lies on the capabilities of technology. Unfortunately, technology is bound to fail. The win, of course, goes to the people who figures out how to tell a compelling story about their product and touch their customers in ways that they weren’t expecting.
In other words, the people who knows marketing, wins.
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