The $50,000 PR Story

If you haven’t heard the story yet, a Chicago real estate company called Horizon Realty Group filed a lawsuit against one of its tenants on Monday. She apparently made a remark on Twitter to 20 of her followers on 5/12/09, saying that, “Who said sleeping in a moldy apartment is bad for you? Horizon realty [...]

Claiming Your Online Territory

I often suggest everyone I know to build a website — be it a blog, wiki, forum, CMS, whatever — even if it only has a single page.

I also suggest people to claim their name online at FirstNameLastName.com. A $10 per year investment in this case is well worth it, just for the [...]

Wobo Wednesday: Purity12

Wobo Library updated. Added: Purity12

Wobo Name(s): Purity12, Purity 12

The Bottom Line: You will be charged at least $89.00 for one month usage of Purity12. [...]

The C.H.I.E.F. Formula

Introducing The C.H.I.E.F. formula. This is the formula that you should follow while building something online: Business, community, or personal.

Care – Care is the foundation of everything. If you don’t care, don’t even bother. And I don’t mean to care for others; I know you are selfish, everybody is. Care for yourself. Care about [...]

The Wrong Expectation

A couple weeks ago, someone on Linkedin started a discussion and asked the question “why Social Media fails sometimes”, and I answered: expectation.

Businesses are having all kinds of wrong expectation about online marketing/web 2.0/social media/whatever. Yes, it’s true that the web space is filled with people — potential customers who might just turn your [...]

Quentin Tarantino Filmmake Advice

Marketing lessons to be learned from Quentin Tarantino and company: #1. It’s cheaper than ever to make films, or anything else. #2. Have the passion to keep making films, everyday, every week, every month. #3. Make a “goddamn kickass movie”, and everyone will know about it. #4. Do #3, and those who make average [...]

Wasted Resources

Facebook wants to know whether or not you approve of sharing more of your personal information with the public, so they decided to run a survey.

And here is one of the questions:

My problem is that this is wasted resource. Is there any doubts that the majority of people is going to give [...]

Toothpaste and Car

Do you treat your customers like toothpaste? You know, try and squeeze every bit of usefulness out of them and dispose them the minute they stop functioning. Within seconds after a new acquisition, you stop thinking or talking about them. The ultimate commodity: use them, then forget them, and repeat again tomorrow.

I am not [...]

Imprisoned at Work

Here is something for you to think about: workplaces aren’t that much different from a prison.

- The more “accomplished” you are, the “higher” your will be, also the bigger institution.

- It’s what you have done that will get you in. But once you are in, the only thing you are left with are [...]

Wobo Wednesday: Dentech Whitening

Wobo Library updated. Added: Dentech Whitening.

Wobo Name(s): Dentech Whitening, Dentech, Dentechwhitening

The Bottom Line: You will be charged at least $88.97 plus $9.99 for Dentech Tooth Whitening Kit and Axis Wellness Portal. [...]

Wobo Wednesday: Earth4Energy

Wobo Library updated. Added: Earth4Energy.

Wobo Name(s): Earth4Energy, Power4Home

The Bottom Line: Keep in mind that $49.97 is only the cost for the ebook, you will also need to spend a LOT more to purchase the actual hardware for building a solar system in your backyard. [...]

Technology: Bound to Fail

Fact: Japan makes the world’s most advanced cellphones, by a wide margin. A little perspective? Their phones had: e-mail capabilities in 1999, camera phones in 2000, third-generation networks in 2001, full music downloads in 2002, electronic payments in 2004 and digital TV in 2005.

The first generation of iPhone was launched in June of [...]

Steal an Idea

IdeaStorm.com is a website Dell created to engage with their customers. You could post your ideas for Dell products and have them be seen by Dell as well as thousands of other community members. People could also promote your idea if they like it so that Dell would know which ones are the most popular.

[...]

Selfish Adblockers

I saw this comment online the other day,

“People using ad blockers are selfish and don’t deserve to consume great content. Without advertising, we can expect the quality of content to go down or sites disappear entirely because the creators need to get paid. Don’t you want to support sites like this?”

It’s funny how [...]

The Wise Decision by Amazon

Yesterday, Amazon remotely erased author George Orwell’s “1984″ and “Animal Farm” from all Kindle devices without prior authorizations from the book owners.

Apparently, the company who sold the digital copies of the books didn’t have the rights to them. “When we were notified of this by the rights holder, we removed the illegal copies [...]

The Precious Whiner

Person A is a whiner. He buys your product and is unhappy with something. He called your customer service and was given the standard “that’s our policy” speech which didn’t help that much. He was upset, and he just happens to write a pretty popular blog. So he wrote about his experience. The article was [...]

TED: $6000 and Free?

It costs $6,000 to attend TED Global 2009. This year, the conference is held at Oxford, UK from 7/21 to 7/24, and there will be 1,450 attendees. Do the math, that’s about $8.4 million total ticket sales. Not bad for a 4 day event, wouldn’t you agree?

You’d figure at that price, they would happily [...]

Wobo Wednesday: Dazzle White Pro

Three new Wobos were added to Wobo Library since last week:

Dazzle White Pro, ColnX, & Easy White

Wobo Name(s): Dazzle White Pro, DazzleWhite Pro, Dazzle White

The Bottom Line: You will be charged at least $69.14 for one month usage of the Dazzle White Pro, unless: you place your order, receive the product, [...]

Wobo Wednesday: ColnX

Three new Wobos were added to Wobo Library since last week:

Dazzle White Pro, ColnX, & Easy White

Wobo Name(s): ColnX, Col-nX

The Bottom Line: You will be charged at least $89.89 for one month usage of ColnX, and be enrolled into their “VALUE AUTOSHIP PROGRAM” [...]

Wobo Wednesday: Easy White

Three new Wobos were added to Wobo Library since last week:

Dazzle White Pro, ColnX, & Easy White

Wobo Name(s): Easy White, Easy White Labs

The Bottom Line: You will be charged at least $85.18 for one month subscription of the “Easy White” Teeth Whitening Kit. [...]

Summertime Athlete

A Summertime Athlete is a person who hits the gym real hard two weeks before going to the beach. He realizes that the time of putting on a bathing suit is close, and pushes himself real hard to get in shape.

The outcome, of course, is hardly ever ideal.

Some marketers are Summertime Athletes. When [...]

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