The masses are selfish.
The masses don’t care about how warm our planet is getting; they care about how much they can save on gasoline if they switch to a hybrid.
The masses don’t care about how obesity is the number one death cause in the US; they care about how much weight they can lose if they try this new diet.
The masses don’t care about providing something valuable and getting the same values in return; they care about how to find the quickest way to make a buck with as little effort as possible.
It’s okay for the masses to be selfish; they don’t care. However, it’s NOT okay for you to be selfish if you are marketing to the masses.
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