Your job could be as boring as riding bicycles all day; but if you aim to be the best in the world at riding bicycles, you win.
On the other hand, you could be working at the most creative firm in the world; but if you are merely trying to fit in or defend the status quo, your achievement will be nothing more than average.
The key is to remember that regardless what you do, settling for anything short of excellence, is failure. That is especially true in the online world. In other words, longer work hours no longer matters; the relentless pursuit of perfection, does.
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