All these hype about social media have got marketers all excited! Just look at how many fans they have Facebook, or how many followers they got on Twitter. If only we can get as many as they do, our messages will spread so fast and without a doubt, we will experience tremendous growth!
Here is the bad news: no, you won’t. Social media is where the people are, but it’s not where the people want you to be, especially if you are there to yell and scream and trick and lie in order to make some money.
Turn around and ask yourself this: how many businesses outside of your industry do you care enough follow on Twitter or Facebook?
You want people to talk about you? You want people to follow you? You want people to become your fans? Then you’d better give them a damn good reason, and it sure ain’t to make you rich.
Get your stories straight, before social media.
Related posts: