If you want consumers to trust you as a business, then perhaps it might not be such a bad idea to learn to trust your customers first.
That means trust all of your customers..
- are smart and well-educated.
- care about their money enough to Google about you before they buy.
- have read or heard about you before they decide to choose your competitor.
- read the fine prints you put on your website.
- have at least 1,000 Facebook friends, Twitter followers and/or blog subscribers.
- are capable of joining Facebook or Twitter, or start a blog today.
- are more likely to spread the words on a bad customer experience than a good one.
- have seen all types of ads already.
- will be able to tell the difference between being ripped off and getting a good deal.
Okay, maybe not ALL of your customers are like that — only the most intelligent, active and influential ones. Wouldn’t it be smart to have those people on your side?
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