…and save money while doing it.
McDonald’s spends roughly $2 million EVERYDAY on advertising through a number of media channels.
Here is my proposal: cut that amount in half, and pay $100 to the first 10,000 visitors who click on a certain link on Mcdonalds.com everyday.
That’s it. No strings attached. If you are among the first 10,000 who clicked on the link, you get paid. Make the announcement of the link at a random time between 9 to 5, and watch your traffic explode!
The benefits of doing that:
- You are guaranteed to get more traffic than you do now.
- You could let go 90% of your marketing team you have today.
- You won’t have to spend time on meetings to decide which ads to run.
- You won’t be stressed out dealing with all different types of media — you have eliminated the middle man(media) and gone straight to the source(consumers).
- That’s a lot of money you are saving: $300 million a year plus the salaries and the benefits…
As for what people should do while they are on your site…well, if it hasn’t been your major concern for the past 5 years, why start now?
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