2009 May | Jay Zheng's Marketing Blog

Video Clips Worth sharing

Benjamin Zander – Pop!Tech 2008
The only conductor to ever lead the Boston Philharmonic Orchestra, Zander is a prophet of human potential and an unrivaled champion of joie de vivre. Watch as he helps unlock the boundless potential of a 15 year old cellist and teaches the entire Pop!Tech audience what it means to live in [...]

Trust Goes Both ways

If you want consumers to trust you as a business, then perhaps it might not be such a bad idea to learn to trust your customers first.

That means trust all of your customers..

- are smart and well-educated.

- care about their money enough to Google about you before they buy.

- have read or heard about you before [...]

Random Thoughts – 050809

- People are generally too lazy to think. They like to be told what to do rather than to understand the problems and find the solutions themselves.

- That’s why lists of “instructions” are so popular online, but the concepts behind them are not.

- People are generally irrational. They automatically apply the worst possible outcomes [...]

Guaranteed traffic increase for McDonald’s

…and save money while doing it.

McDonald’s spends roughly $2 million EVERYDAY on advertising through a number of media channels.

Here is my proposal: cut that amount in half, and pay $100 to the first 10,000 visitors who click on a certain link on Mcdonalds.com everyday.

That’s it. No strings attached. If you are among the [...]

Wobo Wednesday #2: Colo Flush

This week’s Wobo is Colo Flush. I have updated the Wobo library over at WeWobo.com.

Wobo Name(s):
Colo Flush

Catchy Tag Line:
Like most other weight loss Wobo’s of the Web, Colo Flush has promised the following:
- Breakup & remove Toxins in your body
- Raise your Body Energy Level
- Decrease Gas & Bloating
- Flatten your stomach
- Look and Feel better
and of course, a 14-day FREE trail period.

So what’s the real story? Continue reading Wobo Wednesday #2: Colo Flush

My Help to You…For FREE

New [...]

Being Average

Most of us are average — that’s the precise definition of “average”. Your organization is probably filled with average people, which is okay. The thing is, in most people’s dictionaries, outstanding is merely a “better average”. We were taught that in school: an outstanding student is the one who follows instructions better than [...]

So you don’t have anything better to do?

So you don’t have anything better to do than _________ ? You can fill the blank space with reading, writing, playing, working, gaming, doing nothing, etc., and the answer to that question is always “yes”. Given the choices that we have, we chose to fill our day with certain activities. Therefore, they are [...]

Brand Loyalty

What brand loyalty? I will be the first one to admit that I feel no connection with any businesses whatsoever. Google could go out of business tomorrow, and I wouldn’t care a bit as long as its replacement is just as useful. This maybe harsh, but it’s true. We assume that people [...]

Break, then breakthrough

Great innovations are NOT improvements of the old technologies.

Cars are not better versions of horse chariots.
Guns are not better versions of spears.
Cell phones are not better versions of pagers.
Emails are not better versions of snail mail.

Yes, they offer a better way to solve the problems, but they didn’t achieve it by attempting to improve on the [...]

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