The cost of writing a blog post should be equal to the cost of printing an article in the New York Times.
The cost of uploading a video should be equal to the cost of buying a commercial on NBC.
The cost of sharing your music should be equal to the cost of releasing an album with Sony BMG.
The cost of launching an online store should be equal to the cost of renting shelf space at Nordstrom.
In fact, the opposite is true. The website of a multimillion dollar international corporation could very easily have the same functions as the website of a thousand dollar home business.
Yes, the Internet was clearly created for the people.
But here is the bad news: if your idea doesn’t spread online where money and power matter the least, then there is absolutely zero chance for it to spread offline.
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