Your first job at online marketing isn’t to grab the attention of anyone who doesn’t know about you.
Instead, it is to make sure that for the ones who are looking for your solution(but don’t know your company name or website address), they will be able to find you.
After that, you are to make sure that when they land on your website, they find exactly what they are looking for (without any more clicks).
After that, you are to make sure that when they search/browse your website, they find more than what they are looking for.
Accomplish ALL of the above before you start worrying about SEO.
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