Great innovations are NOT improvements of the old technologies.
Cars are not better versions of horse chariots.
Guns are not better versions of spears.
Cell phones are not better versions of pagers.
Emails are not better versions of snail mail.
Yes, they offer a better way to solve the problems, but they didn’t achieve it by attempting to improve on the old methods.
Therefore, your digital/Internet marketing should NOT aim to be a better version of traditional marketing.
Break your old ways, then maybe you will have a breakthrough.
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