Great websites are made by great organizations which are run by great people. The key word: people.
Internet won’t save or change your business. It will, however, amplify your growth or decline. Remarkable businesses pass through this medium faster than ever, almost as quickly as the average ones sink. Zappos’ success is made by their people, not the web. The web merely accelerated it.
If your business fails to grow online, maybe you should look to change the people and/or the culture before deciding to invest in a (better) website.
Seldom the technology, always the people.
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