I read plenty of forum posts starting with “What do you think about (this idea)?”. Human beings have a tendency to seek approvals. What we are really seeking in this case is the safety net to fall back onto if the decision goes sour. We want all the credit, and if possible, no blame.
That’s why the safest decision a business can make is to point to a competitor’s website and go “there, they are doing it, so we probably, should, at least give it try…maybe.” It is also the dumbest.
Here is why:
1) Your competitors might not have the slightest idea on what they are doing with their website. They could be worse than you! There are plenty of evidences suggesting that no one really knows anything, even if they seem really credible, especially about the future in technology.
2) I can almost guarantee what works for them will NOT work for you.
With that in mind, next time you might want to consider seeking the simple alternative: just do it (…it’s a crapshoot anyway).