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You should watch this 18 minute video on Mitch Joel‘s blog on the future of Associated Press. Let’s be honest, I have no idea whether the model Tom Curley suggested is going to work or not, neither do you. It might very well turn out to be the future of journalism. However, it’s both alarming and [...] April 10th, 2009 |
Here is an interestingstory, and I bet you get customers like that. Maybe not to that extreme, but there has to be someone who complains, nags, and just won’t stop talking about how unsatified that one (just one) shopping experience she had with you…1 year ago. Someone I call the “precious whiner“. And I bet you [...] April 9th, 2009 |
Before starting something, anything, you need a goal. Without a destination in sight, all the vehicles in the world won’t help. Regardless of what you do, my guess is that you want to be successful at it. So what is your success… First and foremost, my success is defined by me. It is what I say it is, [...] April 8th, 2009 |
The music industry has been in trouble for a while. Then there were newspapers, radio and magazines. Now before you start running around and yelling that “the Internet is ruining our business“, let’s take a minute and answer the more obvious question, or in this case, a statement you might really ought to think about for [...] April 7th, 2009 |
Some questions on how you might want to consider changing the way you treat your website traffic: April 6th, 2009 |
This 1 minute 44 second clip on YouTube is amazing; it generated over 5 million hits. It came from a 2006 Argentinian political advertisement, “Truth“, and scored 2nd in the AARP U@50 Challenge to “When I [...] April 5th, 2009 |
Great websites are made by great organizations which are run by great people. The key word: people. Internet won’t save or change your business. It will, however, amplify your growth or decline. Remarkable businesses pass through this medium faster than ever, almost as quickly as the average ones sink. Zappos’ success is made by their people, not [...] April 5th, 2009 |
When someone is visiting your website… Is he getting what he is looking for? April 4th, 2009 |
You can read the full story here. Here is a quote: “Cigarettes, according to China’s tobacco authorities, are an excellent way to prevent ulcers. They also reduce the risk of Parkinson’s disease, relieve schizophrenia, boost your brain cells, speed up your thinking, improve your reactions and increase your working efficiency.” The Internet is full of data. Make an [...] April 3rd, 2009 |
Web pages are generally made of only four things: buttons, links, forms and contents. You could have a great website with just these. Contents are far more important than the others, combined. If you have unique, new, and relevant content for a visitor, she is more likely to bear with the poor design of your site; more [...] April 2nd, 2009 |
The number one rule of building a great website today is: become number one in your market, or disappear. …okay, maybe get in the top 3 will do, but still, you want to be number one in your market place. Showing up on page number 5 of a Google search is worthless. In fact, you are probably better [...] April 1st, 2009 |
• Control, or lack thereof – realize that you don’t have control anymore. Any customer is capable of writing a newspaper(blog), hosting a radio show(podcast), or producing a TV series(Youtube). They get to choose what they want to say, whenever, wherever and however, and best of all, they are also capable of reaching more audiences than [...] April 1st, 2009 |
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