The number one rule of building a great website today is: become number one in your market, or disappear.
Let’s break this down into two parts:
#1) It is obvious why you want to be number one. Just take a look at the top 100(or 10,000) websites on the Net now: there is Google, eBay, YouTube, Amazon, etc. Each serves its unique purpose online, providing unparallel service for their users. If I need to search, I go to Google; auction -> eBay; video -> YouTube; books -> Amazon. Until I am convinced that I have found something more suitable, that’s what I will always do. The most common mistake almost every business makes is that they assume that being 80% as good as Google will get them 80% of the revenue Google generates. Guess what? In today’s world, especially the online world, you are either number one, or you are no one.
#2) Your market. If you are still assume that your market requires as many people as Amazon, think again! If you still believe that you need as many customers as eBay to succeed, think again! It is time to take a (much) closer look at your customer/market. When in doubt, shrink(no, not expand) your market. Define, analyze, engage, and impress. Every business needs to do that, and the time is now.
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