Here is an interestingstory, and I bet you get customers like that. Maybe not to that extreme, but there has to be someone who complains, nags, and just won’t stop talking about how unsatified that one (just one) shopping experience she had with you…1 year ago. Someone I call the “precious whiner“.
And I bet you acted like the cook in the story, saying, ”nothing was wrong” with your product and that “some customers are happy. Some are not.” After all, she is just one customer.
But what about the alternative? If she is this dedicated, passionate, and maybe even obsessed about what she is getting from you, what happens when you deliver one GREAT experience?
Don’t get me wrong, I know you have a good product. But good simply won’t cut it. Nobody talks about good stuff anymore. Good is worse than bad, because at the very least, people might tell you just how bad you are. No one gives a $#@% about good; good is expected; good is invisible.
Great marketing is about over-delivering on your big promises(Seth Godin), and of course, you have no way of knowing which one of your customers are actually sneezers, so your best/only bet is to treat everybody equally remarkable.
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