I got some feedback from friends on this post I did on Wednesday. It turns out that Facebook is using our profiles to divide us into different groups and show us ads accordingly. For example: they would show me the “workout” ads while showing someone else “skin cream” or “Viagra” depending their age [...]
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With the anonymous nature of the Internet, cyber scams are becoming a very popular way for some people to take advantages of others who are unguarded. I believe this could be a huge problem down the road as the Web continues to develop, and as I mentioned in my blog introduction, I would like [...] April 29th, 2009 |
I think Facebook is blowing it with their advertisement program. They are squandering this huge opportunity of building something unbreakable for ages, and letting the shortsightedness of “making a quick buck” take over. If you go on to Facebook.com and run an application, you will see some ads appearing on the right hand side. [...] April 28th, 2009 |
If you go to Yahoo.com today, you will find that they have “improved” their site: now they have somehow managed to splash their ads across the entire screen instead of just staying in that little box. I assume they think that it will grab the attention of the visitors and thus improve the click through [...] April 27th, 2009 |
“It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that you will do things differently.” ———- Warren Buffett “We don’t start from monetization. We start from the perspective of what problems do we have,” ———- Eric Schmidt “I work extremely hard doing what I love, mainly to ensure that I [...] April 26th, 2009 |
Will There Ever Be “Business As Usual Again?” This was a discussion someone brought up in the Marketing Executives Group on LinkedIn, and I thought I’d share my thoughts on this blog as well. The first thing I was taught as a sales was: people don’t change their minds. They simply make more informed decisions based [...] April 25th, 2009 |
Yes, I get it. There are still more people watching news on TV than reading them online. For the same shows, more TV viewers than online viewers. The same goes with sports, movies, music…etc. Therefore, should marketers continue to put more focus/effort into TV commercials than Internet/digital marketing? Absolutely not. Assuming you are counting on your [...] April 24th, 2009 |
Major brands are in big trouble, and this thought has probably crossed their mind: “if only we could have 1 million followers on Twitter, we would be saved.” If you are on that list, here is the bad news: Twitter is NOT going to save you. In fact, if you are counting on that, that’s [...] April 23rd, 2009 |
The best advice anybody could give anybody about starting is: Start. The best time to start something is always “X number of years/months/weeks/days ago” when “something” was still brand new, unproven, and unpopular. Well, too bad, you have missed it. The second best time to start is: Now. The best way to test whether your idea is [...] April 22nd, 2009 |
Invent! Or wait to be KO’ed. Here is a brand new punch. April 21st, 2009 |
What should you do with a business that really pissed you off? A product that doesn’t work as advertised? A service that makes your life a little more miserable? Simply ignore it. We truly get what we paid for, and no, we don’t always pay with money. If no one ever opens up a [...] April 21st, 2009 |
- It took a friend in the high-tech industry asking me during dinner this weekend, “what is Twitter”, to make me realize that even after a staggering 1,382% growth last year, you are still very much in the minorities if you use Twitter today. - Most people prefer the escalators in the airport over the stairs [...] April 20th, 2009 |
…is because you have decided to fit in. April 19th, 2009 |
The simple reason that most ads cease to work today is because people stopped paying attention to them. It’s not that ads don’t provide valuable information, they often do. It’s just that most ads simply don’t provide enough valuable information in the right place at the right time. “When I need something, I will Google it. [...] April 18th, 2009 |
If you are a blogger, writer, or someone who is looking to make a difference online. You should must read Chris Guillebeau’s manifesto titled “279 days to overnight success”. Here is a brief introduction from Chris’ blog. Here are the central questions I attempt to answer in the report: How can you make money doing what you love while still [...] April 17th, 2009 |
[Update: The Orginal Domino's Hoax video is no longer available on Youtube, therefore, you won't find it on this blog.] A while ago, a couple of Domino’s employees released a series of videos on YouTube in which they playfully molest food before allegedly serving them out to customers. Today, the President of Domino’s USA, Patrick Doyle [...] April 16th, 2009 |
The word “reinventing” is overused, and frankly, it’s tells an opposite story of what it is suppose to mean. When you try to reinvent something, you are basically just attempting to change it. GM (or Ford, or Toyota, you take your pick) “reinvents” cars every 3 months; Verizon “reinvents” the phone every now and then; and [...] April 15th, 2009 |
Most online media websites make money selling advertisements. If you are one of them, in times like this, it is getting extremely difficult to a) find more advertisers, b) charge more for the ad spaces, and c) increase the conversion rates. What do you do? Mistake #1: The false definition of “customers” You think that because the advertisers [...] April 14th, 2009 |
If you are starting an website and/or online business, the first step is to find a (domain) name for yourself. Most businesses use their existing names, which is fine, if you already have a well-established offline brand name. However, if you don’t, view this as the first opportunity to redefine your business. Here are some [...] April 13th, 2009 |
You can watch the 3 minute commercial below. I am not saying you should like or dislike the design. You can decide that for yourself. My point is that had GM shown us a car like that, we would, at the very least, have paid more attention to their products, wouldn’t we? April 12th, 2009 |
I read plenty of forum posts starting with “What do you think about (this idea)?”. Human beings have a tendency to seek approvals. What we are really seeking in this case is the safety net to fall back onto if the decision goes sour. We want all the credit, and if possible, no blame. That’s why [...] April 11th, 2009 |
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